BEST PRACTICES
Company Branding
Category: Competition
The company brand is the way a company is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes. Brands, then, live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers. Simply put, brands are perceptions. In Virtual Enterprise the Company Branding is a competition that showcases the visual elements of a company and how well they project the image of the company. The competitive rubric required presentation of the company logo, colors, fonts, stationery, and several other applications of the brand. View the rubric HERE
Company Newsletter
Category: Competition
The company is a task that all companies are asked to create. The company newsletter is used for internal and stakeholder communication and is not designed for customers and the public. Newsletters are periodicals and can be published monthly or quarterly. They can be general is All company Newsletter or a specific department newsletter ie. HR newsletter. The newsletter, if published monthly, can be a consistent project throughout the year and provides an opportunity for grading. In Virtual Enterprise, the Company Newsletter is also a competitive event at the national level and at several regional exhibitions. The newsletter is scored in Company and Mission, Newsletter Content & presentation. View the Rubric HERE